A Great “Zero Moment” Video …
Jim Lecinski is the managing director for Google’s U.S. Sales and Service. Check out his persuasive video about the “Zero Moment of Truth,” here — Now, quite possibly you may wonder how this might affect your business. Or maybe you’re...The “Zero Moment of Truth”?
Marketing, and selling things, changes over the years. These days it changes quickly. In many cases, the deal is … your business either adapts … or dies. I’ve had a couple of businesses die, where I failed to find a way to adapt to the changing...
Twitter Trick #7143 – Custom Background
TIP #7143? First, just kidding about the number. It’s not really #7143. It’s really the first one I’m posting. But *everyone* posts seven tips for this and that, right? So I’ll just *begin* with number 7143. Somebody else can start with number...
Personal Personas and Marketing — A Tale of Two Twits
Is is merely one-upsmanship in the age of the Social Web? Or is it a troubled cry for help? You be the judge … … music of mental pondering goes here … I’M A TWIT. ACTUALLY, TWO TWITS I have succumbed to Twitter. I am now a twit. Worse. I am two...
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