How CopyDragon Went from Failure to Success

[reprinted with permission and slight editing,
from Voltos Automatic Selling Systems]

Hi, this is Arthur Cronos, the founder of CopyDragon webwriters.

Many years ago, I got fed up with working for other folks. My thinking was kind of dumb-simple, but it was along the lines of —

“If I work for someone else, then the money he takes in goes to me and also to him. But if I work just for myself then all the money goes to me.”

That’s not much of a plan, but that was the plan I had.

After some analysis, I decided to start a bookkeeping business, and you can read the (somewhat silly) story about that here: Adventures of Bloggard: The Simple Simon Bookkeeping Business

But how well did it work?

It Didn’t Work All That Great

That was OK, because I didn’t need much money. But basically, to start the business I put up ONE poster in ONE location.

As luck would have it, somebody called, and then hired me. And then I joined a local hippie organization and got more business, and it was enough for my modest needs.

But when I wanted more, I opened first a poster-distribution company in San Francisco, and then an Answering Service, and I had to learn about marketing.

I read and studied. The poster-distribution business taught me — by looking at thousands of posters on bulletin boards — how to make a poster that would stand out, and I formulated my first formula.

And oddly enough, this turns out to be a POWERFUL recipe for creating any kind of effective advertising. Here’s the formula …

How to Make an Effective Poster

An effective poster must do these three things:

  1. Catch their eyes
  2. Hook their interest
  3. Tell them what to do next

The principles are simple. Learning how to do those three things has been a lifetime study since that time.

Springboard off the Poster Service

But because I ran this simple kind of advertising service, I had essentially free advertising for my next venture. And I used the same principles to design my first yellow-page display advertisement. Yellow-pages works pretty good for Answering Services, so that worked too.

But from then on I had to study.

I read books and books and books. I wrote this and that and the other. Employee manuals, brochures, business cards, posterboard copy, spoken sales scripts, a free give-away book, and quite a lot more.

Over the years, my business grew, and I learned to do new kinds of writing and advertising, and helped other people with their writing and advertising.

Forty Years Later

Next thing you know, dozens of companies and thousands of writing projects later, somehow we crossed over to the local-business neighborhood advertising mentality to the internet age.

We were the first answering service to build a website in San Francisco, the first detective agency to use email.

And on it went.

But a Website Isn’t Enough

At first, any old kind of website worked fine. People went there, you were the only one, and they called up and bought your products. Simple. Easy.

But that didn’t last.

And for a number of years, the websites we built worked less and less and less as time went on.

Because an “online brochure” was no longer enough.

The key essential?

There was a missing ingredient: email capture.

Why is this important?

How to Turbo-charge Sales Ten-fold and Beyond …

Start using email capture. Why? Because it changes a one-time visitor into an ongoing conversation. And this simple action will hugely multiply your sales. So how to take advantage of this simple and powerful online marketing fact?

For the full details on how *you* can use email capture to increase your web-response ten times or more, sign up now for our free “How to Sell Online” email briefing course. We’ll share with you the knowledge we earned with long labor and hundreds of experiments.

You can learn in days what took us years to learn.

That is:  “What works?”

Click Here to get “How to Sell Online” email briefing course, free.

We’ll show you how it works, and what to do.

 

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