How to Build a Website — Part Three
Much More than Just a Website
One thing different about working with CopyDragon webwriters is that we will cover the above methods, so that you wind up with much more than a website, and the website you have is then intelligently designed to advance your business, and help give you the life that you want.
And once we’ve done the above things, it’s fairly easy to create a website with a look, and with content, that your customers will automatically like! They won’t know why, but they’ll like it!
Three-Part Power-Marketing on the Internet
Overall, in most cases, a complete and powerful internet marketing campaign has these three parts –
- 1) You create a website that automatically appeals to your customer. This is “your corner of the internet” and gives you a place to operate. It’s like renting a store if you’re going to sell hardware. You need a place where you can offer your products and services. In this case, it’s on the internet, on your website.
. - At some later time, you are wise to add Email Capture and follow up marketing.This is the most powerful method of getting more sales available today on the internet. It’s simply because a person who sees your website once and goes away has low odds of buying. But we know (from the Direct Marketing Association of New York) that the average customer buys after 7 to 9 “touches.” Getting the visitor’s agreement that you can send email, and sending 9 to 20 automatic follow-up emails which provide helpful things is a simple way to keep that person thinking about you — and thinking more and more highly of you — and after 7 to 9 of these communications, lots more people buy. And … once set up, the system is completely automatic.
. - For this to work, you must have “traffic,” which means people coming to your website. There are two ways to get traffic, and many people don’t consider this carefully. The first method is: Make Google know what you are about so that when people search for you, Google sends them to your site. The second method is: You don’t have to wait for Google, because *you* can send people to your website, in a hundred different ways. We’ll go over how these two methods work.
So the first, and most important step, if you want to use the power of the internet to boost your business, is to get yourself a website that works well, that appeals to your target customer. This step has to be done first, for everything else to happen, and so it’s the most important step, to be done as soon as possible. (After thinking about your life and business, of course.)
CopyDragon versus Web-Designers
Generally, a web designer would make a custom site for $3000-$5000, but using WordPress and the methods I’ve developed over many years, working with you we can create your site for $1100-$1700, and this website will work much better than the web-designer’s site and so will actually help your business grow, because we will build it smart, and as an integrated, powerful part of your overall marketing plan.
If you want to see more of the site we’ve built, visit the Work Samples page.
Remember, if you want to build your own site, you can. If you want to enlist a techy friend, you can. If you want to hire a web-designer, you can. And these three paths will give you a website. Absolutely a website.
But, if you want a website that actually helps your business, helps to bring you income, helps to give you the life you want to have, then contact CopyDragon webwriters. We’ve helped others. We can help you.
How to Build a Website – Part Two
The CORRECT Sequence: How to Get the Life you Actually Want
Please. Do NOT just jump automatically into building a website. Think first.
When you think about your business, you should always consider your LIFE first, and picture completely the exact life you want to have. (Otherwise you may create a business which interferes with the life you want!)
When that is clear, next you want to completely describe your business, in the fullness of time, which will give you exactly that life. You describe this business completely. (For example, if you don’t like to travel, don’t describe a business requiring travel.)
Once you’ve completely defined this business, we’re in good position to consider your overall marketing plan, your target customer, and what content to put on the website. (That, is assuming that a website fits with your business; it often does, but not in every single case. I have a friend who raises hay on his land and sells it every year. He sells all he grows. He doesn’t need a website!)
Be sure to see How to Build a Website Part Three, the Three Key Components of Powerful Internet Marketing Today.
How CopyDragon Went from Failure to Success
Hi, this is Arthur Cronos, the founder of CopyDragon webwriters.
Many years ago, I got fed up with working for other folks. My thinking was kind of dumb-simple, but it was along the lines of –
“If I work for someone else, then the money he takes in goes to me and also to him. But if I work just for myself then all the money goes to me.”
That’s not much of a plan, but that was the plan I had.
After some analysis, I decided to start a bookkeeping business, and you can read the (somewhat silly) story about that here: Adventures of Bloggard: The Simple Simon Bookkeeping Business
But how well did it work?
Read more
How to Build a Website – Part One
Website-Building, Basic Facts and Best-Practice Today
Every website sits on a server somewhere, operated by a company usually called an “I. S. P.” (Internet Service Provider). Because CopyDragon webwriters are in the internet business, we also have servers of this kind, although we don’t normally provide hosting services to the public at large. (We prefer to keep our servers private, used only by people we know.)
There are many ways to build a website. (I’ve built around 200, since around 1996, using over a dozen ways of building.) As best I can tell, the best way to build a website these days is to use a WordPress website.
The WordPress method was originally developed for blogs, but now is used for normal sites as well as blogs. I have 30-50 websites, and over a dozen client websites, and I now use WordPress to build every one of them.
The main three advantages of WordPress are:
- The website owner can easily make changes to any page, can quickly add an article, can easily upload a picture, and everything on the site adjusts itself and that new page or new article or new picture becomes part of the website with one click.This means you’re not the hostage of your web developer. You can back up the entire site to your own computer, and you could at any time move the entire site to a different ISP, a different location. You’re in control. (And it saves money, too.)
. - The WordPress organization has a complete staff, who (for free) make updates to block hackers. This means we don’t have to work, work, work on security. (This means your site is safer, and it saves money, too.)
. - Because WordPress was the winner of the “blog software wars,” there is a huge amount of plug-in things that we can easily and quickly add that makes Google happy. And when Google is happy, Google likes to send people to your website. (And because these things can be added quickly, and they update themselves automatically, again this costs less than having to go do things by hand over and over again down the road.
Four Ways to Get a Website Built
- 1) If you wish to learn about web building and wordpress you can do so. It can take a while, so only do this if you’re not in a hurry, and you want to invest lots of time, and you like this kind of computery thing.
. - Get a friend to do it for you. Now your friend may or may not know much about how to build a *good* website, but this can be low cost, because it might even be free.
. - Hire a webdesigner, or a wordpress website guy. You can find them easily, and some wordpress website guy will build a site for as low as $300-$500. Designers usually charge over $3000 for a custom-built site outside of the WordPress world. And what you get will be a website. (But it may not be built very well for your marketing objectives; more on this to follow.)
. - Hire CopyDragon webwriters. We are very skillful, and we begin with a marketing mindset. Working together, we’ll build it so that it will automatically and unconsciously appeal to your target customer, it will appeal to Google, and it will be built to support your *business.* It will cost a fraction of what a good web-designer will charge for a custom website built from scratch ($3000 and up), and it will work much better for actually bringing you business and income.
Three Example Websites
Here are three sites we built over the last year –
- Tantra Yoga Online, http://tantrayogaonline.com (the “blog” for source school of tantra yoga)
- Spiritual EFT, http://lightningeft.com (a website for some seminars that my partner and I were hosting)
- Helicopter Tours in Siskiyou County, http://lakeshastahelicopters.com (a website for a helicopter touring company)
These all use the wordpress format, and all were built for less money than a traditional web-designer, and all three work much better for supporting the business.
Be sure to see How to Build a Website, Part Two, the Insider Information on How to Get the Life You Want
Weaving Your Spell, like Smoke into Gold ..
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